As the global demand for high-quality protein rises, the upcoming international exhibitions, VIV Europe 2026 and VIV Asia 2027, are set to become the epicenters of agricultural innovation. For any poultry professional, these events are more than just trade shows;

In the competitive world of large-scale broiler production, the quality of litter is not merely a housekeeping detail—it is the cornerstone of poultry health, welfare, and profitability. For producers across Europe, where animal welfare standards are among the highest in

Introduction; The global poultry industry is undergoing a digital revolution. For modern farm managers and hatchery owners, the transition from manual, intuition-based decision-making to data-driven, automated precision farming is no longer a luxury; it is a necessity for survival. In

In poultry production, the first seven days of a chick’s life represent a critical, high-stakes window. When a day-old chick arrives at the farm, its physiological systems are still highly immature. It cannot regulate its own body temperature, its immune

In the world of poultry breeding, light is the primary driver of the reproductive system. Unlike broilers, where the goal is rapid muscle growth, lighting for Breeders is focused on “Photo-stimulation.” This is the process of using light to signal

In intensive poultry production, the floor setup is just as critical as ventilation or nutrition. Poultry litter—the mixture of bedding material, excreta, spilled feed, and feathers—serves as the immediate environment for the birds throughout their life cycle. Managing this environment